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- Dale Herigstad
- 16/08/2012
- Futurist, United Kingdom
- Chief Interaction Officer for the APAC and EMEA regions at interactive marketing agency Possible Worldwide. Dale received one of the first ITVT Interactive TV Leadership Awards, and has four Emmys in broadcast design and interactive television.
Dale is a thought leader on the future of media consumption in an interactive and “many-screen” world of increasingly rich media interfaces. With an extensive background in Broadcast Design and branding, he was creative director of on-air design and branding for the three CBS Sports Winter Olympics broadcasts in the 1990s. Having his roots in the rich media approach to design in TV and film, he has pioneered a unique spatial approach to designing navigation systems for Interactive TV and connected screens. The work begins to blur the line between television, games and web, a concept he calls "New Television."
Dale was a part of the research team that developed the visionary gestural interfaces that first appeared in the film Minority Report, and is now leading development work in the rapidly emerging world of gestural navigation for screens at a distance. Screens have always defined unique spaces, and, particularly with advancements in stereo 3D projection and advanced AR, information can occupy these spaces. Spatial context is becoming increasingly important in design that is no longer flat: space and place are the new frontiers of design.
Dale has an MFA from California Institute of the Arts, where in 1981 he taught the first course in Motion Graphics offered to designers in the United States. He served on the founding advisory board of the digital content direction at the American Film Institute, and was an active participant in the development of advanced prototypes for Enhanced TV at AFI for many years. Dale has won four Emmy awards.
Dale was co-founder of interactive agency Schematic, which recently merged with three other agencies to become global powerhouse Possible Worldwide. He resides in London. -
Published on Canvas8
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Other articles
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Public and private screens
17/08/2011
Dale Herigstad discusses his work and research in the area of our evolving relationship with the screen.
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The viewer owns the screen
06/01/2011
Viewers increasingly feel that they own the screen real estate on the TV, and do not want to be prevented from displaying conflicting brands or properties.
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The future of IPTV: an interview with Dale Herigstad
05/05/2010
Canvas8 spoke to IPTV and Connected Television Thought Leader Dale Herigstad about his views on the future of IPTV.
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