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Leader's profile
- Chris Arnold
- 16/08/2012
- Consultant, United Kingdom
- Founder and Creative Partner of social enterprise advertising and marketing agency Creative Orchestra. He also founded the H20 Walk for Water, Walk for Life 'open platform' fund-raising site to support water projects in Africa, and is the author of Ethical Marketing & The New Consumer.
Chris Arnold is founder and Creative Partner of Creative Orchestra, the world’s first independent creative department, Social Enterprise ad agency and talent incubator.
A former board member and a Creative Director of Saatchi & Saatchi Chris has worked in the advertising industry for over 20 years.
He has also been a founder of several ad agencies; Symple, BLAC and FEEL.
A champion of ethics, he is author of the recently published book Ethical Marketing & the New Consumer and is currently writing THUNK (a new way to think). He also writes the blog on ethical marketing on Brand Republic and has written for numerous publications, including the FT, Creative Review, The Times and Brand Strategy magazine.
He runs workshops and lectures around the world on creativity, opening minds and numerous marketing subjects, including ethical marketing.
Chris has been a board member of the DMA, Europe’s largest marketing trade body, and former chair of the Agency Council and the Creative Council.Find Chris on Twitter here -
Leader's profile
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Published on Canvas8
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Other articles
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Beauty and the beast
12/07/2011
Changing consumer attitudes on gender are presenting a big challenge to the traditional campaigns that brands have been churning out for the last few decades.
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What if the Romans had invented the internet?
01/03/2011
Has the web really changed how we act or has it just adapted to centuries-old behaviour? Chris Arnold thinks it's the latter.
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Courting chaos: the world of fuzzy marketing
16/06/2010
Fuzzy logic helped Silicon Valley take enormous leaps forwards by leaping sideways. Chris Arnold tells us how fuzzy marketing can help brands do the same.
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Eco then and in 2010: how will next year’s ethical buyer behave?
11/12/2009
Thought Leader Chris Arnold looks at 2009’s ethical consumer trends, and predicts a shift towards humanitarian, rather than eco, values in 2010.
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