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• Alex Gordon
• 16/08/2012
• Semiotician, United Kingdom
• Dr Alex Gordon is the founder and CEO of Sign Salad, a semiotics and cultural insight agency working globally to help make brands more meaningful.  For more information please visit www.signsalad.com.

Alex has a PhD in Semiotics and Identity Politics. He was Associate Director and in-house semiotician at qualitative agency Flamingo International, and founded Sign Salad, an agency specialising in Semiotics, creative development, cultural insight workshops, mythology management, identity integration, discourse analysis and brand badging.

Sign Salad's remit is helping clients understand the meaning and cultural capital behind a brand, how brands are affected by socio-cultural change and channels of communication between brands and consumers.

Alex has applied semiotics and cultural branding techniques to marketing brand and communication challenges for a range of clients across all industry sectors including PepsiCo, Diageo, Unilever, T-Mobile, Premier Foods, UK Civil Service & Govt, Nokia & advertising, market research and design agencies.

He previously worked as a journalist and lectured at the University of East Anglia. Alex regularly writes and lectures regularly on semiotics and cultural branding for a range of publications and at marketing industry conferences.

He is based in London, England.