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Highlight
Focus
Zero waste: Tide's gamble on the future of housework
24/05/2013
P&G have been accused of driving innovation too far with new product Tide Pods – even “killing” the laundry soap industry. Yet by acting like a leader, Tide Pods profitably taps into new trends and behaviours that might be the future of housework.
Latest

Focus
23/05/2013
Chris Hadfield: reinventing the role model
The boundaries between ourselves and the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the International Space Station to let the public discover the wonders of space for themselves.

Focus
22/05/2013
YouTube goes live with Comedy Week
Combining old and new media stars with plenty of hype, YouTube Comedy Week is the site's first attempt at creating a live broadcast event. But can YouTube close the gap between internet success and its equivalent in the mainstream media?

Focus
21/05/2013
Leftover profits: Rubies in the Rubble
Each year, almost half of the world's food is thrown away. Putting the wasted food to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.

Focus
20/05/2013
Target brings Facebook users in-store
As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook that bridges the gap between real-world shopping and social media.

Report
17/05/2013
No more heroes
Becoming famous may now be relatively simple, but maintaining a celebrity image is harder than ever. As constant media scrutiny increasingly highlights stars' imperfections, is the relationship between brands and their penitent endorsers changing?

Focus
16/05/2013
BT Sport: from broadband to broadcast
With 4.3 million people using internet video last year rather than paying for TV, broadcast and broadband are increasingly fused. While BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.

Focus
15/05/2013
Dornbracht: the rise of the spa bathroom
Applying 'smart' technology in fresh and innovative ways, Dornbracht's holistic Smart Water system seamlessly connects bathroom components while providing a plethora of customisation options.

Focus
14/05/2013
Makr Shakr: bottom-up bar culture
As the technological advancements of the 'third industrial revolution' increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
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WoeLab: hacking in West Africa
24/05/2013
WoeLab is the first hackerspace in West Africa. It plans to recycle e-waste, like old computers and printers, through a 3D printer called W.AFATE. The inventor hopes to make use of the old technology which is often dumped in the area.
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Stained clothes with hidden prints
24/05/2013
The washing brand Ariel has created the 'Surprise Collection' of stained clothes which reveal hidden prints only when washed. The product line was sent to prominent Brazilian fashion bloggers, displayed at a fashion show and is now available in stores.
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First Facebook phone is a dud
24/05/2013
The HTC First, the first smartphone with Facebook Home as the main feature, is proving to be unpopular with consumers. The invasive software package is adored by those who love Facebook but abhorred by everyone else.
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Network tweets
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