• Zero waste: Tide's gamble on the future of housework

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      Zero waste: Tide's gamble on the future of housework

      24/05/2013

      P&G have been accused of driving innovation too far with new product Tide Pods – even “killing” the laundry soap industry. Yet by acting like a leader, Tide Pods profitably taps into new trends and behaviours that might be the future of housework.

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    • Chris Hadfield: reinventing the role model
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    • 23/05/2013

    • Chris Hadfield: reinventing the role model

    • The boundaries between ourselves and the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the International Space Station to let the public discover the wonders of space for themselves.

    • YouTube goes live with Comedy Week
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    • 22/05/2013

    • YouTube goes live with Comedy Week

    • Combining old and new media stars with plenty of hype, YouTube Comedy Week is the site's first attempt at creating a live broadcast event. But can YouTube close the gap between internet success and its equivalent in the mainstream media?

    • Leftover profits: Rubies in the Rubble
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    • 21/05/2013

    • Leftover profits: Rubies in the Rubble

    • Each year, almost half of the world's food is thrown away. Putting the wasted food to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.

    • Target brings Facebook users in-store
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    • 20/05/2013

    • Target brings Facebook users in-store

    • As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook that bridges the gap between real-world shopping and social media.

    • No more heroes
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    • 17/05/2013

    • No more heroes

    • Becoming famous may now be relatively simple, but maintaining a celebrity image is harder than ever. As constant media scrutiny increasingly highlights stars' imperfections, is the relationship between brands and their penitent endorsers changing?

    • BT Sport: from broadband to broadcast
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    • 16/05/2013

    • BT Sport: from broadband to broadcast

    • With 4.3 million people using internet video last year rather than paying for TV, broadcast and broadband are increasingly fused. While BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.

    • Dornbracht: the rise of the spa bathroom
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    • 15/05/2013

    • Dornbracht: the rise of the spa bathroom

    • Applying 'smart' technology in fresh and innovative ways, Dornbracht's holistic Smart Water system seamlessly connects bathroom components while providing a plethora of customisation options.

    • Makr Shakr: bottom-up bar culture
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    • 14/05/2013

    • Makr Shakr: bottom-up bar culture

    • As the technological advancements of the 'third industrial revolution' increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.


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