Focus: Latest
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Focus
Leftover profits: Rubies in the Rubble
- 21/05/2013
Each year, almost half of the world's food is thrown away. Putting the wasted food to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.
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Industry Behaviour Psychology Eco Food Food retailers Social & charity Location London Keywords Civic Brands Preparedness Sustainable Capitalism True Stories Upcycling Repurposing Waste
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Focus
Target brings Facebook users in-store
- 20/05/2013
As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook that bridges the gap between real-world shopping and social media.
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Focus
Le Labo: luxury without snobbery
- 01/05/2013
In light of mass production and the rise of the celebrity scent, even perfume has lost some of its traditional values. Le Labo offers an insight into the heritage of the fragrance industry and provides authentic products that rekindle the romance.
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Focus
How The Hunt makes social media shoppable
- 29/04/2013
The internet has become a sprawling hub of images often featuring desirable content – but no place to buy it. California-based start-up The Hunt has set out to tackle the problem by providing a new and interactive online shopping experience.
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Industry Behaviour Social networking Fashion Online retail Location United States Keywords Collaborative Living Mass Customisation Simple Interfaces Visual Democracy The Hunt
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Focus
How Tictail is bringing niche boutiques to the global marketplace
- 26/04/2013
UK high street shops are shutting down at the rate of 32 a day, but new business Tictail has managed to open 10,000 boutiques across Europe in just ten months, with very little cost. There’s a bright future for retail, and increasingly it’s online.
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Focus
Squeezing more from fans: One Direction's booming pop-ups
- 23/04/2013
Under pressure from digitisation, music labels are seeking alternative sources of revenue. One Direction has transformed merchandising into a multi-channel branding operation that covers everything from phone covers to fake nails.
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Focus
What Women Want: how Gillette is normalising 'below-the-neck' shaving
- 12/04/2013
In America, it's rapidly becoming the norm for men to shave 'below-the-neck'. As men of all ages become more open to grooming products, Gillette's 'What Women Want' campaign is encouraging men and women to spark a dialogue about beauty routines.
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Focus
How H&M is getting down with Tumblr's teens (& Other Stories)
- 04/04/2013
As 'remix' culture becomes increasingly popular, people are placing a greater value on self-expression than ever before. & Other Stories is a mid-range conceptual clothing brand that encourages customers to build their own 'stories'.
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Industry Public relations Social networking Fashion Media & entertainment Apparel retailers Location United Kingdom Keywords Inside Track Mass Customisation Visual Democracy
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Focus
Shopkick: rewarding shoppers on the high street
- 22/03/2013
In the smartphone era, 'traditional' card-based loyalty schemes are evolving. How does Shopkick, an app that rewards people for shopping, inject new life into the high street?
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Industry Behaviour Mobile Social networking Retail Online retail Technology Location Global Keywords Inside Track Mobile Living Simple Interfaces Shopkick Smartphone App Loyalty scheme Reward
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Focus
We Are What We Do: tools to change behaviour
- 19/03/2013
Environmental change begins with behavioural change, but simply telling people to 'be better' isn't enough. A new kind of pragmatic environmentalism is emerging – and the 'incidental change' pioneered by We Are What We Do is leading the charge.
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Industry Branding Behaviour Psychology Eco Retail Social & charity Location Global Keywords Civic Brands Conscience Confusion Sustainable Capitalism We Are What We Do Motivation Incidental
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Focus
How Drink, Shop & Do brings community back to the high street
- 15/03/2013
A cosy mishmash of vintage furniture, crafts and homeware alongside parties, festivals and workshops, London's Drink, Shop & Do presents a compelling retail concept to revive declining high streets.
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Industry Art & design Behaviour Home & property Interiors Leisure & tourism Retail Location London Keywords Public & Private Return to Childhood Drink Shop & Do Vintage Crafts Workshops Home
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Focus
Cheaper if it rains: Qcue’s dynamic pricing
- 11/03/2013
With fewer people going to sporting events in the US, how is software company Qcue helping some of the world's biggest leisure venues sell every ticket and fill every seat? Simple: pricing algorithms that change like the weather, literally.
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Focus
How Patagonia is encouraging sustainable behaviour
- 04/03/2013
In an age of fluctuating fashion trends and disposable clothing, apparel maker Patagonia is on a mission to change how people think about clothes. So what exactly are they selling?
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Focus
House of Cards: a revolution in programming
- 08/02/2013
Political drama House of Cards premiered in February 2013, exclusively through Netflix. The streaming giant's first purpose-made series, it reflects the growing power of digital channels and points towards new kinds of viewing behaviour.
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Industry Social networking Media & entertainment Television Online retail Location Global Keywords Simple Interfaces Visual Democracy Netflix House of Cards Streaming
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Focus
Denim Spa: hybrid fashion
- 07/02/2013
Denim Spa by Wrangler is a new range of moisturising, cellulite-reducing jeans. Does this herald the onset of a new age of hybrid fashion? And just what makes jeans so desirable anyway?
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Industry Fashion Health & beauty Luxury Apparel retailers Location Global Keywords Being+ Hyperawareness of Health Natural Mindset Wrangler Jeans Denim Holistic Hybrid
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Focus
Reassuring parents at Jessica Alba’s Honest Company
- 05/02/2013
Jessica Alba's start-up The Honest Company captures a growing demand for socially-conscious baby brands. As competitors try to balance quality, affordability, convenience and safety, it delivers them all through an innovative e-commerce model.
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Focus
Why did The xx only tell one fan about their new album?
- 01/02/2013
As legal music sharing becomes ever more integrated with social networks, are experimental releases like The xx’s viral freebie a sign of an industry loosening its shackles and welcoming new ways to deliver content to the web generation?
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Industry Advertising & branding Viral Film & music Media & entertainment Online retail Location Global Keywords Alternative Currency Codes of Conduct Inside Track Downloads Sharing
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Focus
Polaroid Fotobar: maintaining relevance in the digital age
- 31/01/2013
In the digital age where complacency is fatal and innovation is paramount, Polaroid are demonstrating their ability to remain relevant with the Fotobar – a concept store hoping to persuade America to print photos directly from their smartphones.
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Industry Photography Mobile Media & entertainment Retail Location United States Keywords Mobile Living Mass Customisation Visual Democracy Polaroid Fotobar
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Focus
How Selfridges made noise about being quiet
- 18/01/2013
A new project at Selfridges is the latest experiment in the power of silence. A quiet oasis in the midst of a hectic shopping environment in central London, it testifies to a growing interest in the benefits of quiet introspection.
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Industry Psychology Department stores Location London Keywords Inside Track Pressure Valve Slow Selfridges No Noise Quiet Shop
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Focus
Chemical concerns: why Greenpeace detoxed fashion
- 16/01/2013
As consumers become more aware of the health effects of everyday objects, they are reconsidering what they consume. An investigation into toxic chemicals in clothes has sparked a widespread call for fashion brands to ‘detox’ their supply chains.
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Industry Advertising & branding Eco Fashion Apparel retailers Location Global Keywords Civic Brands Hyperawareness of Health Informed Consumerism Sustainable Capitalism Detox Greenpeace Zara
