Focus: Latest

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NimbleTV: one step closer to TV Everywhere

NimbleTV is a new service that frees up satellite and cable TV subscribers to watch content on any device and in any location. It flies in the face of restrictive content providers, and heralds the gradual implementation of 'TV Everywhere'.

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Boat magazine: inspiration in unlikely places

Boat magazine explores the culture, history and life of each city it visits, tapping into a growing sense that our identities are formed less by the countries we live in, and more by the unique characteristics of our particular locales.

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MTV Under The Thumb: making television social

MTV has launched a new app which grants smartphone and tablet users on-demand access to the full range of its television shows. Importantly, it also includes a built-in feature which allows users to chat with friends online while they watch.

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The Tester: Sony joins the reality TV game

As the digitisation of content opens up new opportunities for companies not traditionally associated with broadcasting, Sony has been quietly building up a fanbase for its reality TV show The Tester, shown exclusively on the PlayStation.

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Don't Make Me Steal

Don't Make Me Steal is a digital media consumption manifesto launched at a Lift11 conference workshop. 28,000 signatures and 11 languages later, the manifesto reveals a lot about how filesharers value digital content.

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Double Fine: a fundraising adventure

When quirky games company Double Fine launched its newest project on Kickstarter, it reached its $400,000 target in just eight hours. Close to 60,000 backers have now pledged $1.9m to the development of a game they know next to nothing about.

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Drip.fm: labels of love

Drip.fm lets music fans subscribe to their favourite indie labels for a monthly fee, in return for which they receive the latest tracks as high-quality MP3s, as well as access to labels’ back catalogues.

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Kidz Bop: entertaining Gen Z

Today's children are arguably more media-savvy than their parents, and are demanding products that reflect this. In light of this, US music brand Kidz Bop has teamed up with SiriusXM to launch a radio show that is made “by kids, for kids.”

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AXE unleashes gender Anarchy

US deodorant brand AXE is releasing a new body spray with versions for both men and women. To promote the 'Anarchy' range, the brand has created a graphic novel on YouTube in partnership with the publisher Aspen Comics.

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Little Printer

BERG's Little Printer celebrates the tangibility of paper in an increasingly impermanent society. The London 'invention studio' has now partnered with Arup, the Guardian, Nike and Foursquare on a set of custom content apps for the device.

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SuperFan

SuperFan, from the person behind SingStar, hopes to build new experiences (and revenues) that will replace those lost from the digitisation of the music industry by enabling fans to connect to their idols as well as their peers.

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Mini Getaway: Tokyo

After an immensely successful trial run in Stockholm, Mini has demonstrated that its simple location-based mobile game Getaway is a truly global idea by taking it to a playing field 32 times larger: Tokyo.

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Dimensions

Dimensions: Adventures in the Multiverse is an augmented sound game, played in parallel with everyday life. It’s a radical experiment in a new kind of gaming, and a bold mission statement for the power of sound.

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Bilbary

Bilbary is a forthcoming e-book lending and retail platform that provides clear benefits to publishers, whilst enticing customers with reasonable pricing, flexible borrowing options and personal service.

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Western Union singing telegrams

Western Union has given its iconic greeting service a twenty-first century makeover. It won’t please the traditionalists, but amateur communications have never looked so smooth… yes, the singing telegram is back.

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Quarterly

Quarterly is a genre-busting experiment in content distribution. Part magazine, part shop and part fan club, it balances Slow values and a Global Mindset to create a nostalgic gifting experience in a highly contemporary context.

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Pottermore

How do you sustain excitement around the world's most famous wizard when he's officially never having any new adventures? Pottermore is the answer; a social, transmedia fan club which should keep brand buzz alive with minimal effort.

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Pizza Hero

Domino’s is inviting plucky pizza fans to try their hand at making pizzas with its new app, Pizza Hero. Exclusively released for the iPad, aspiring pizza makers are challenged to assemble a pizza in a retro-styled arcade game.

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Kinect Accelerator

Microsoft initially tried to safeguard the Kinect against ‘unauthorised tampering’, but quickly backpedalled when it realised the opportunities that outsourced third-party involvement could represent.

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Condé Nast College

Condé Nast is moving into education by opening a new college that offers courses in fashion and design. But why is the Vogue publisher so keen to expand its brand from the pages of glossy magazines to the CVs of a job-hungry generation?