Focus: Latest
-

Focus
How Hilton plans to kill off room service
- 07/06/2013
Hilton Hotels are quietly killing off room service, replacing it with a more casual 'grab-and-go' restaurant. In a climate where controlling costs is essential, how can upmarket brands retain their prestige?
-
Industry Behaviour Psychology Food & drink Hotels Luxury Location New York Keywords Death of the Middle Mass Customisation Room service Grab-and-go Controversy Adapting Redefining Luxury
-

Focus
Why Urban Outfitters applied for a liquor licence
- 03/06/2013
Retailers are looking to the leisure industry to encourage longer visits and higher spending – treating their stores as part of a broader brand experience. Urban Outfitters' in-store bar will let customers relax during long shopping trips.
-

Focus
Try The World: global experiences on your doorstep
- 30/05/2013
In a climate where travel may not always be economically viable, but cultural diversity is in high demand, start-up subscription service Try The World brings expert knowledge from all over the world directly to consumers' doorsteps.
-

Focus
Leftover profits: Rubies in the Rubble
- 21/05/2013
Each year, almost half of the world's food is thrown away. Putting the wasted food to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.
-
Industry Behaviour Psychology Eco Food Food retailers Social & charity Location London Keywords Civic Brands Preparedness Sustainable Capitalism True Stories Upcycling Repurposing Waste
-

Focus
Makr Shakr: bottom-up bar culture
- 14/05/2013
As the technological advancements of the 'third industrial revolution' increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
-

Focus
Calorie neutral: Miele’s vision of balanced consumption
- 09/05/2013
Calorie neutral pop-up restaurant Steam provided a vision of responsible indulgence. With it, Miele met a growing demand for balanced living – and proved, once again, that domestic appliances need not be boring.
-
Industry Experiential Food & drink Restaurants & bars Location London Keywords Hyperawareness of Health Moderation Calorie Miele Kitchen Impermanence Experience
-

Focus
Meals in a Jar: bridging the gap between quality and convenience
- 22/04/2013
In an age where time is as valuable as money, many consumers are economising on both. Convenient and healthy, Julie Languille's Meals in a Jar demonstrates that quality needn't be sacrificed for speed.
-
Industry Behaviour Food Print publishing Location Global Keywords Preparedness Meals in a Jar Convenience Fast Quality
-

Focus
Party food: late night eating at Voodoo Ray's
- 17/04/2013
In a high-pressure culture, traditional routines are dissolving as people look for services that fit around their schedule. Voodoo Ray’s fuses a premium pizzeria with cocktails, music and dancing until the early hours.
-
Industry Behaviour Food & drink Restaurants & bars Location London Keywords Death of the Middle Pressure Valve Voodoo Ray's Routines Pizza Nightclub Bar Remix
-

Focus
Honest Tea: communicating quality and provenance
- 08/04/2013
At a time when food origins can be easily traced and disputed, brands are increasingly eager to open up and build trust. Honest Tea has a strong commitment to transparency, from their unconventional marketing to their organic products.
-

Focus
EatWith: social dining experiences
- 02/04/2013
The rapid rise of smart technologies can make creating and maintaining meaningful human relationships a challenge. In response, EatWith offers its users an authentic dining experience coupled with the opportunity to form new social bonds.
-

Focus
A taste of authenticity: Wahaca's grasshopper fondue
- 25/03/2013
Experimental eating is grabbing headlines, and Mexican street food chain Wahaca's new grasshopper dish is no exception. Can the foreign origins of these provocative products be harnessed to create an appealing sense of authenticity?
-
Industry Behaviour Psychology Semiotics Eco Food Restaurants & bars Location London Keywords East/West Global Mindset Preparedness True Stories Wahaca Grasshoppers Insects Authentic Genuine
-

Focus
How Red Bull moved from marketing to media
- 21/02/2013
In the hunt for clicks, likes, shares and tweets, few brands have achieved the unique success of Red Bull, the energy drink that's fast becoming a global media powerhouse by creating content so compelling it’s impossible to avoid.
-

Focus
Happy calories: Coca-Cola takes control of the obesity debate
- 20/02/2013
If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola, the world's most valuable brand, has openly pressed moral 'reset', throwing itself into the drive for collective health improvement.
-

Focus
Haute dogs: how Bubbledogs pairs high with low culture
- 29/01/2013
With luxury under threat by those lower down the ladder, is there an opportunity to blend high and low culture? Enter London’s Bubbledogs and its adventurous solution: the unlikely marriage of hotdogs and champagne.
-
Industry Food & drink Restaurants & bars Luxury Location London Keywords Attention Economy Codes of Conduct Search for an Expert Bubbledogs Hotdogs Champagne Postmodern
-

Focus
Kitchensurfing: making meals meaningful
- 02/01/2013
Driven by the belief that food tastes better when you know the story behind it, Kitchensurfing brings talented chefs into homes for up close and personal dining. Can this new food experience service challenge traditional restaurants?
-
Industry Psychology Food Restaurants & bars Location New York Berlin Keywords Inside Track Life as an Enterprise True Stories Kitchen Chef Dining
-

Focus
Picard frozen food: overcoming stigma
- 06/12/2012
Innovative products, a boutique ambiance and tailored marketing strategy help French brand Picard sell frozen food to a nation of foodies. It’s a testimony to the power of out-of-the-box thinking – and proof that no product is beyond redemption.
-
Industry Psychology Food Food retailers Location France Keywords Attention Economy Informed Consumerism Picard Frozen
-

Focus
Symbols of trust: Disney’s ‘Mickey Check’
- 23/11/2012
Disney has redefined how it engages children with healthy eating as the first US media brand to create standards for food advertising that targets kids. Adjusting to the changing demands of parents, what’s behind their new ‘Mickey Check’ badge?
-
Industry Advertising & branding Behaviour Food & drink Healthcare Location Global Keywords Civic Brands Hyperawareness of Health Informed Consumerism Disney Mickey Check
-

Focus
How Chobani's yoghurt swept America
- 20/11/2012
Shifting consumer needs can quickly become national trends for nimble companies to exploit. In five years Chobani has grown from nothing into a billion dollar yoghurt brand by using what others saw as a fad to re-invigorate a tired category.
-
Industry Advertising & branding Eco Food Location United States Keywords Death of the Middle Hyperawareness of Health Natural Mindset Chobani Yoghurt
-

Focus
Purity and perfection at The Barn
- 15/11/2012
No sugar, no milk, no laptop, no babies – The Barn in Berlin is a coffee shop only for connoisseurs. As terms like ‘artisan’ become diluted, discerning foodies are flocking to specialist producers whose pride and expertise borders on arrogance.
-
Industry Psychology Soft drinks Restaurants & bars Location Germany Keywords Inside Track Search for an Expert The Barn Coffee Artisan
-
.jpeg_209_136.jpeg)
Focus
BrewDog: personality, passion and punks
- 12/11/2012
After releasing the world's strongest beer, punk Scottish brewer BrewDog reacted to criticism from regulators by releasing an even stronger beer, and packaging it in roadkill. This personality is exactly what keeps fans coming back for more.
-
Industry Branding Alcoholic beverages Restaurants & bars Location United Kingdom Keywords Death of the Middle True Stories BrewDog Beer Lager Brewery Punk
