Focus: Latest
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Focus
Transparency and honesty from 'charity: water'
- 04/05/2012
In just five years, New York-based charity: water has raised nearly $50m. This has been achieved by emphasising transparency; 100% of donations go directly towards projects, and donors can track exactly where their money is going.
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Focus
CashStar: digital gift cards and mobile giving
- 02/05/2012
In societies that are cash-rich but time-poor, gift cards have emerged as a popular solution. The gift card market in the UK alone is currently worth £4bn; and with smartphone penetration rising, gift cards are becoming digital.
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Industry Behaviour Mobile Retail Location United States United Kingdom Keywords Mobile Living Alternative Currency Giving Social giving Mobile money e-gifts Serendipity Starbucks
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Focus
48: conquering the youth mobile market
- 27/04/2012
How do you attract a notoriously fickle youth demographic to a new mobile phone network in an already saturated marketplace? Easy: you give them an exclusive, members-only deal which makes all other networks appear, well, a little bit lame.
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Industry Advertising & branding Demographics Mobile Location Ireland Keywords Inside Track Alternative Currency Neo-tribalism Pay as you go Subscription Niche Bad Taste Youth FOMO Offense Sex
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Focus
Beautiful and Bald Barbie
- 17/04/2012
Sexy and smart, Barbie is the 'perfect woman'; some might say a little too perfect. Can you ever remember seeing her facing any serious adversity? Well, in 2013, after a Facebook campaign, Barbie will find out her friend has cancer.
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Industry Product design Social networking Healthcare Location Global Keywords Mass Customisation Civic Brands Hyperawareness of Health Cancer Play Toys Kids Mattel Barbie
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Focus
Karma: the gift of convenience
- 16/04/2012
Karma is a mobile app that allows you to send thoughtful gifts to your friends and family based on what’s going on in their lives. The app connects to Facebook to encourage you to order a gift for them via text anywhere, at any time.
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Industry Behaviour Mobile Location Global Keywords Serendipity Codes of Conduct Random Acts of Kindness Giving Mobile Living Mass Customisation App Frictionless
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Focus
MTV Under The Thumb: making television social
- 11/04/2012
MTV has launched a new app which grants smartphone and tablet users on-demand access to the full range of its television shows. Importantly, it also includes a built-in feature which allows users to chat with friends online while they watch.
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Industry Behaviour Social networking Television Location Europe Keywords We Are All Media Mobile Living MTV Smartphone Second screen FOMO Social media Interactivity App Gen Y
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Focus
Shanzhai phones: authentically fake
- 10/04/2012
Mobile phone imitations in China are a response to the massive local demand for cheap mobile functionality. This lucrative market is called ‘shanzhai’, and has resulted in brands such as as Nkia, Blockberry and Svmsung.
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Industry Mobile Location China Keywords Mobile Living Authenticity Fake Counterfeit Shanzhai Apple Android Smartphone
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Focus
#PunkMoney: trading promises on Twitter
- 03/04/2012
#PunkMoney is a 'promise currency' which allows Twitter users to turn an empty promise into redeemable action. While it is only intended for casual use, it represents a significant movement in a time of low attention and floundering intimacy.
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Industry Social networking Location Global Keywords Alternative Currency Brand Me Rising Social Conscience Codes of Conduct Twitter Promise
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Focus
Pair: an app for couples
- 28/03/2012
Pair is a mobile app built just for couples. The 'social network for two' enables instant access to your partner through myriad communication channels, from video calling to photo sharing and instant messaging.
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Industry Behaviour Mobile Location Global Keywords Public & Private Codes of Conduct Mobile Living Simple Interfaces Relationships Couples App Smartphone
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Focus
Hai Di Lao: eating together, apart
- 20/03/2012
The Hai Di Lao restaurant in China has tapped into people's desire for visual communication with the launch of a virtual dining concept that allows diners 1,200km apart to come together and eat in one space via LCD screens.
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Industry Communications Restaurants & bars Location China Keywords Visual Democracy Slow Public & Private Screen Family Blended Reality Teleconferencing
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Focus
Tokkster: meet strangers on the same page as you
- 01/03/2012
Tokkster's goal is to turn the entire internet into one big frictionless chatroom. Browsers can interact on the same site in real time – providing opportunities for serendipitous encounters and meaningful engagement around a brand.
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Industry Social networking Software Location Israel Keywords Serendipity Global Mindset Engagement
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Focus
Loosecubes: the future of workplaces?
- 14/02/2012
Sharing office space with other independent professionals is already a familiar concept to many freelancers. Loosecubes is a New-York based online database of co-working spaces which hopes to take the trend mainstream.
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Focus
VMware: work, text and play
- 07/02/2012
Employees are increasingly insisting on using their personal smartphones as work tools. To deal with this, a new mobile virtualisation platform lets consumers run two phones – one work and one personal – on the same device.
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Industry Behaviour Mobile Technology Location Global Keywords Life as an Enterprise Mobile Living Work/life Smartphone BYOD Workplaces Employment Public & Private
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Focus
Kidz Bop: entertaining Gen Z
- 31/01/2012
Today's children are arguably more media-savvy than their parents, and are demanding products that reflect this. In light of this, US music brand Kidz Bop has teamed up with SiriusXM to launch a radio show that is made “by kids, for kids.”
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Industry Social networking Film & music Media & entertainment Location United States Keywords Gen Z Kids Children Ageless Online radio Generation gap Privacy & control Web safety
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Focus
Aesir: luxury in simplicity
- 30/01/2012
Danish brand Aesir has created a mobile phone that is so painstakingly crafted that its simplicity is a virtue in itself. Yves Behar, who designed the handset, says “I wanted to focus on the idea of voice, clarity and simplicity.”
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Industry Product design Mobile Technology Location Global Keywords Mobile Redefining luxury Slow Preparedness Mass Customisation Simple Interfaces Aesir Privacy & Control
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Focus
Sony SmartTags: smarter smartphones
- 26/01/2012
Smartphones with endless features and settings require constant reconfiguring from users, which can be somewhat tiresome. Sony's SmartTags attempt to eliminate this through the use of NFC technology which adjusts the phone to its environment.
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Industry Mobile Technology Location Global Keywords Mobile Living Simple Interfaces NFC Bluetooth Internet of things Hacking Smartphone Sony Xperia
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Focus
Carling Black Label: Be the Coach
- 23/01/2012
On 24 May 2011, the South African football fraternity celebrated the launch of the Carling Black Label Cup. In this one-off battle, fans were allowed to pick their teams and strategies for the match using their mobile phones.
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Industry Advertising & branding Social networking Alcoholic beverages Sport Location South Africa Keywords Living the Dream Collaboratie Living Voting Crowdsourcing Football Carling Beer
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Focus
SuperFan
- 12/01/2012
SuperFan, from the person behind SingStar, hopes to build new experiences (and revenues) that will replace those lost from the digitisation of the music industry by enabling fans to connect to their idols as well as their peers.
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Industry Social networking Film & music Media & entertainment Location Global Keywords Inside Track Gamification Fans Facebook Living the Dream Brand Me Loyalty Celebrity
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Focus
Mini Getaway: Tokyo
- 11/01/2012
After an immensely successful trial run in Stockholm, Mini has demonstrated that its simple location-based mobile game Getaway is a truly global idea by taking it to a playing field 32 times larger: Tokyo.
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Industry Viral Mobile Gaming Automotive & biking Location Tokyo Keywords Gamification Play Ageless Mobile Living Augmented Reality Blended Reality App Mini
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Focus
Converse Made By
- 06/01/2012
Converse is launching an app which will let fans design and sell their own trainers to their friends and families through Facebook. And if they are able to shift enough units, they will be rewarded with a free pair for themselves.
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Industry Art & design Social networking Fashion Retail Location Global Keywords Life as an Enterprise Mass Customisation Brand Me e-commerce Facebook Friends Footwear Converse

