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- Focus
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Social window shopping on The Fancy
- 31/10/2012
The Fancy is part store, blog, magazine and wish list
The Fancy (2012) ©Scope
The Fancy is a feed of desirable products bubbled up from a community of taste-makers. A new breed of retailer, the site allows products to become encoded with social value, yet keeps a clear focus on consumption rather than conversation.
The Fancy is a website and mobile app, “part store, blog, magazine and wish list”, that allows users to like, or 'fancy', a variety of products, and then purchase them without leaving the site. [1] Other sites share this model – yet, despite launching later, The Fancy has more users than its nearest competitors: Svpply (now owned by eBay) Fab and Lyst. It has achieved this by maintaining a variety of content alongside a strong focus on developing itself as an efficient e-commerce platform. -
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