Topshop Unique SS13: social catwalk

Focus
- Topshop Unique SS13: social catwalk
- 16/10/2012
- Ashley Mauritzen


Topshop's show was social, commerce and entertainment all rolled into one Carolina Engman (2912) ©

Scope
Over two million viewers tuned in to browse Topshop’s shoppable London Fashion Week catwalk event for Spring / Summer 2013. One line sold out within ten minutes. Clearly, Topshop are proving a model of social commerce that works: what is it?

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Industry	Advertising & branding Behaviour Social networking Fashion Television Apparel retailers
Location	Global
Keywords	Blended Reality Inside Track Living the Dream Mass Customisation Topshop SS13 Social commerce

Read more about 'Topshop Unique SS13: social catwalk', as well as case studies of new products, campaigns and emerging consumer trends in the Advertising & branding, Behaviour, Social networking, Fashion, Television and Apparel retailers industries.

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