Visual Editions: a novel experience

Focus
- Visual Editions: a novel experience
- 09/10/2012
- Matthew Brown


Visual Editions products are beautiful and well-crafted – and thus, collectible Visual Editions (2010) ©

Scope
Digitisation has changed how people value books – an insight that Visual Editions have used to pioneer their successful new style of publishing that spans from books as collectible objects to books as interactive experiences.

Like many industries, the book trade appears to be been torn between digital and traditional technologies. But a new distinction has emerged between the conventional reading experience of e-ink devices such as the Kindle and the interactive potential offered by the coloured screens of the iPad and Kindle Fire. At the forefront of this trend is publisher Visual Editions, whose design-led books are interactive and desirable, and have provided an ideal template for the company’s entry into the e-book market.

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Industry	Product design Psychology Electronic publishing Print publishing
Location	Global
Keywords	Attention Economy Blended Reality Impermanence Visual Democracy Visual Editions Book ebook

Read more about 'Visual Editions: a novel experience', as well as case studies of new products, campaigns and emerging consumer trends in the Product design, Psychology, Electronic publishing and Print publishing industries.

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