Natura: bottling Brazilian culture

Focus
- Natura: bottling Brazilian culture
- 28/09/2012
- Sophie Gomez


Natura's cosmetics and personal care products are made with local plants Natura (2012) ©

Scope
Natura, Brazil's top cosmetics manufacturer, has revolutionised the health and beauty sector by combining environmental awareness with 'togetherness' – an innovative approach that holds insights and applications for every industry.

Brazil's diversity has created a melting pot of culture, making the country a genuine trendsetter as the focus shifts away from the world's traditional superpowers. Natura has positioned itself firmly at the forefront of this movement, using its own unique blend of environmental and community-centric ideals to produce a brand new holistic business model.

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Industry	Advertising & branding Behaviour Demographics Environmental Health & beauty
Location	Brazil
Keywords	Being+ Natural Mindset Rising Social Conscience Social Participation True Stories Natura Cosmetics

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