Local luxury with onefinestay

Focus
- Local luxury with onefinestay
- 27/09/2012
- Matthew Brown


The onefinestay service 'curates’ a collection of stylish homes onefinestay (2012) ©

Scope
'Unhotel' service onefinestay allows well-heeled travellers to live like locals in luxurious surroundings. A concierge service and careful property curation provide value at a time when comparison sites are seeing hotels lose their spark.

The internet is increasingly providing new ways for travellers to connect, allowing people to offer a space on their couch, or let a spare room. As yet, the emphasis on such services has been on cost efficiency, but onefinestay has changed that. A home rental service that transforms luxury homes in New York and London into 'unhotels' for short stays, it has received over $15m in venture capital funding, and is about to launch globally. Its major investors include the CEO of lastminute.com and the co-founder of ActiveHotels.

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Industry	Advertising & branding Behaviour Demographics Psychology Leisure & tourism Hotels Luxury Social & charity
Location	New York London
Keywords	Collaborative Living Impermanence Inside Track Living the Dream Public & Private Luxury Hotel Unhotel onefinestay

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