Be the Buyer (and the retailer too)

Focus
- Be the Buyer (and the retailer too)
- 24/09/2012
- Laura Anderton


Helping consumers engage ModCloth (2012) ©

Scope
For online retailers, engaging with customers has never been harder, or more important. Enter 'crowdsourcing': the mid-noughties marketing buzz word, which, when innovatively applied, can still prove a powerful relationship-building tool.

'Be the Buyer', a crowdsourcing initiative by online clothing retailer ModCloth, offers people the chance to take part in the fashion buying process. By genuinely passing control to the crowd, Be the Buyer has succeeded where many others have failed – following its example, how can other industries use crowdsourcing to encourage engagement?

Read full article

Industry	Advertising & branding Behaviour Social networking Fashion Apparel retailers
Location	Global
Keywords	Blended Reality Collaborative Living Informed Consumerism Inside Track Social Participation We Are All Media Be the Buyer Crowdsourcing Double-sided data

Read more about 'Be the Buyer (and the retailer too)', as well as case studies of new products, campaigns and emerging consumer trends in the Advertising & branding, Behaviour, Social networking, Fashion and Apparel retailers industries.

If you would like to see what Canvas8 can do for your business, for information about subscriptions, or to find out about our bespoke research reports, click to register.

- Focus: Latest
- Other articles
  - - BT Sport: from broadband to broadcast
    - 16/05/2013
    - Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
  - - Dornbracht: the rise of the spa bathroom
    - 15/05/2013
    - Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
  - - Makr Shakr: bottom-up bar culture
    - 14/05/2013
    - As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
  - - SmartThings: integrating physical and digital lives
    - 13/05/2013
    - SmartThings enables true human-computer interaction by ensuring that everything we own – electronic and otherwise – is part of the conversation.
  - - Calorie neutral: Miele’s vision of balanced consumption
    - 09/05/2013
    - Calorie neutral pop-up restaurant Steam was a vision of responsible indulgence. It met a growing demand for balance, and proved that domestic appliances need not be boring.
  - - Who's watching? Posters that fight bad behaviour
    - 08/05/2013
    - Authorities are attempting to prevent theft by triggering ‘reputational concerns’ in a bid to tug at our sense of decency.
  - - Shared emotion: Dove's social experiment hits a nerve
    - 07/05/2013
    - Half of teen girls have avoided activities because they feel bad about their looks. A new advert from Dove addresses low self-esteem, telling women “you are more beautiful than you think”.
  - - Leap Motion: seamless human-computer interaction
    - 03/05/2013
    - Computers are an important part of life, but interaction with them remains the same. Leap Motion signals a move towards invisible technology and a future where man and machine work as one.