Will digital save luxury?

Report
- Will digital save luxury?
- 21/09/2012
- John Ryan


Can Burberry's innovative flagship store rekindle demand? Burberry (2012) ©

Scope
Consumers of luxury goods are hungry for new experiences. Burberry's new flagship store combines digital with luxury – with their recent drop in share price, can this innovative approach rekindle demand?

As Burberry reveals that sales have slowed drastically and investors take fright about prospects for the luxury sector, they’re betting that enhanced in-store experiences will restore confidence and provide sufficient reason for shoppers to keep on buying. Faltering demand may yet be reignited by the rush for omni-channel features. That’s everything, all the time: true luxury.

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Industry	Advertising & branding Behaviour Luxury Apparel retailers Technology
Location	London
Keywords	Blended Reality Informed Consumerism Inside Track Mobile Living Burberry Regent Street

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