You Me Bum Bum Train: pushing experiential boundaries

Focus
- You Me Bum Bum Train: pushing experiential boundaries
- 18/09/2012
- Sam Shaw


You Me Bum Bum Train: where you call the shots Elliott Franks (2010) ©

Scope
With people looking for an escape from everyday life, immersive experiences that engage all the senses are in demand. But in these fantasy worlds, what role can brands play?

In 2009, we discussed how, with immersive experiences, “over and over again producers found that the majority of the players were lurking or watching, not participating at all.” [1] Today, tickets to You Me Bum Bum Train, a nascent kind of immersive experience for one, have a resale value of £300 – fifteen times the selling price. In the last run of tickets, which sold out in minutes, 14,000 people were turned away. Slowly but surely, as audiences are becoming more versed in the language of participation, they are demanding more.

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Industry	Behaviour Psychology Social & charity
Location	London
Keywords	Alternative Currency Inside Track Living the Dream Social Participation Feeling Alive You Me Bum Bum Train Theatre Experiential

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