Poppy’s Funerals: simplicity in times of stress

Focus
- Poppy’s Funerals: simplicity in times of stress
- 17/09/2012
- Laura Anderton and Sophie Gomez


Poppy Mardall offers simple and affordable funerals that celebrate the life of the deceased Poppy's Funerals (2012) ©

Scope
Facing a financial crisis, families are turning to simple ceremonies to say farewell to their loved ones, and in doing so, finding themselves liberated from the cultural taboos that surround death.

As the world's population rapidly ages, the need to broach the subject of death is becoming more apparent – but with the average funeral costing over £7000 and requiring a hefty stack of paperwork, planning traditional funerals can often make matters worse for the bereaved. Poppy Mardall, a 29-year-old funeral director from London, is lifting that burden, offering affordable and unconventional funerals that speak to the need for simple human interaction and personalised service in times of stress. In doing so, she’s helping people change what was an old-fashioned sombre affair into a celebration.

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Industry	Branding Behaviour Demographics Psychology Consumer finance Social & charity
Location	United Kingdom
Keywords	Mass Customisation Preparedness Pressure Valve Social Participation Funeral Death

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