True Blood: capitalising on fan culture

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- True Blood: capitalising on fan culture
- 14/09/2012
- Ashley Mauritzen


The 'True Blood' makeup collection is a form of highly-immersive hyper-consumption HBO (2012) ©

Scope
True Blood's fifth season attracted over five million viewers for its opening episode in June 2012, paving the way for the Home Shopping Network (HSN) to launch its True Blood makeup and home fragrance range two months later. The new range takes inspiration from popular culture to grab consumer attention and bring a captive audience closer to the things they love. Learning from this, how can brands use fan culture to inspire new products and refresh tired markets?

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Industry	Advertising & branding Product design Psychology Cosmetics & toiletries Television
Location	United States
Keywords	East/West Inside Track Living the Dream Social Participation True Blood Makeup Fan culture

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