• Focus

      • MEATliquor: a space for indulgence

      • 10/09/2012
      • Sam Shaw
    MEATliquor's veneer of bad taste feeds a need for quality, authenticity and indulgence
    MEATliquor's veneer of bad taste feeds a need for quality, authenticity and indulgence
    gourmet traveller (2011) ©

    Scope
    Emerging businesses are challenging the status quo with a counter-intuitive attitude that seems to repel rather than attract. But under a veneer of bad taste, MEATliquor is feeding a need for quality, authenticity and indulgence.

    Somewhere between abattoir, speakeasy and rockabilly bar, the look and feel – designed by Shed – is almost repellent. Loud music and dim red lighting, salvaged industrial cage lamps, rusty meat hooks, buzzing neon signs, rickety chairs, walls tattooed with carcasses and swear words, toilets labelled ‘chicks’ and ‘dicks’, and blood splattered plastic butcher’s curtains – the place is more like a scene from Texas Chainsaw Massacre than a restaurant. Staff are terse and efficient, bordering on rude, yet, at peak times, the ‘no reservations’ policy means that even food critics will wait an hour and a half for a table.

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    Industry Food & drink Restaurants & bars Luxury
    Location London
    Keywords Alternative Currency Death of the Middle True Stories Cutting Loose MEATliquor Authenticity Indulgence Burger Pressure Valve

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