Lufthansa Anywake: waking up to branded utility

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- Focus
- - Lufthansa Anywake: waking up to branded utility
  - 04/09/2012
  - Franklyn Gaye
The Anywake app demonstrates how brands are adapting to mobile living
Lufthansa (2012) ©

Scope
Many people are now spending more time on their phones than watching television. Lufthansa's new smartphone app turns getting up into a game, demonstrating how brands are adapting to the shift towards mobile living.

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Industry Digital Mobile advertising Mobile Software Airlines

Location Sweden

Keywords Blended Reality Mobile Living App Smartphone Lufthansa Anywake Airline

Read more about 'Lufthansa Anywake: waking up to branded utility', as well as case studies of new products, campaigns and emerging consumer trends in the Digital, Mobile advertising, Mobile, Software and Airlines industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

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