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- Focus
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HuffPost Live: branding the debate
- 30/08/2012
HuffPost Live sparks branded debates
Culturadered, Creative Commons, 2012 ©Scope
People are comfortable chatting with brands - but they prefer speaking with other people. HuffPost Live demonstrates how sparking debate around broader topics can resonate with consumers, as brands move from speaker to host.
HuffPost Live is an online streaming video network. It streams twelve hours of live programming a day, five days a week, with highlights showing overnight and on weekends. With contribution from ordinary people at its core, it promises to take collaboration and social participation to the next level, giving a platform to people whose voices are rarely represented in the news media. -
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