• Focus

      • Chefs Feed: the future of recommendation

      • 24/08/2012
      • Franklyn Gaye
    Real-time smartphone connectivity is making advice quick and easy to obtain
    Real-time smartphone connectivity is making advice quick and easy to obtain
    star5112, Creative Commons, 2010 ©

    Scope
    As consumers become more discerning, they are swapping anonymous crowd opinions for the wisdom of smaller expert networks. Chefs Feed offers updates on the restaurant choices of top chefs – a model for all brands to leverage expertise.

    Real-time connectivity is making advice quick and easy to obtain, and with smartphone ownership rising, expert opinions can increasingly affect on-the-go decisions. The Chefs Feed app aggregates recommendations from top chefs – where they ate, what they had and how good it was – combining expert authority with precise instruction, and allowing users to feel secure in their choices.

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    Industry Food & drink Restaurants & bars Technology
    Location United States
    Keywords Informed Consumerism Inside Track Search for an Expert Chefs Feed App Smartphone Recommendation

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