• Focus

      • SongPop: social gaming goes pop

      • 21/08/2012
      • Sam Shaw
    UK spending on mobile games has risen 30% in the past year
    UK spending on mobile games has risen 30% in the past year
    Audio-TechnicaUK, Creative Commons, 2012 ©

    Scope
    People are spending an increasing amount of time and money on mobile and social gaming. Spending on mobile games has risen 30% in the past year, and time spent has increased by 43%. With half of mobile gaming happening at home, rather than on-the-go, and the average gamer a forty-year-old woman, games are increasingly stealing audience engagement.

    SongPop, a game that lets friends battle over music knowledge, is a rising star in this category, hot on the heels of OMGPop and Zynga. Described by Mark Zuckerberg as “one of the most fun and addictive Facebook games I’ve played in a while”, the game offers insight into what triggers games are pressing to win the hard-earned time and money of audiences worldwide.

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    Industry Mobile Social networking Gaming Technology
    Location Global
    Keywords Ageless Living the Dream Mobile living Frictionless intimacy Gaming Smartphone App

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