• Focus

      • Visualising progress with the Withings WiFi Body Scale

      • 15/08/2012
      • Franklyn Gaye
    Withings WiFi Body Scale
    The Withings scale gives you the big picture of your health
    Withings, 2012 ©

    Scope
    People have never been more keen to lose weight, and technology is offering new means to do it. The Withings WiFi Body Scale logs and sends every measurement to the internet automatically. By doing so, it makes the best of a dispiriting experience and provides a powerful new positive peer pressure incentive to keep in shape.

    Keeping track of your weight used to take planning and effort. The Withings WiFi Body Scale allows users to effortlessly view detailed statistics and track their weight over time. A frontrunner in the race to bring internet connectivity to everyday objects, it shows us how the smart house of the future will help us manage our lives.

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    Industry Psychology Social networking Healthcare Hardware
    Location Global
    Keywords Being+ Blended Reality Hyperawareness of Health Privacy and Control Self & System Motivation Data Weight

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