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- Focus
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Catch up culture: Netflix's Post Play nudge
- 08/08/2012
Better late than never: instead of missing out, people are trying to fit it all in
Anthony Quintano, Creative Commons, 2012 ©Scope
Serialised dramas like The Wire, Lost, Mad Men and Breaking Bad are fuelling a television renaissance. Viewers are consuming entire seasons in marathon catch-up sessions, often time-shifted on sites like Netflix (much to the dismay of advertisers).
However, in a recent speech, Josh Sapan, CEO of AMC, said people are catching up on Netflix because online chatter is causing them to feel like they’re missing out. Viewers want to get up to speed, and watch the new season 'as it happens'. In this 'catch up culture', he said, "television is working with, not against, the web". For Netflix, the leading American provider of on-demand streaming media, helping time-strapped viewers get up to speed quickly is increasingly important and their new feature, 'Post Play', aims to do just that. -
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