Rent it: GM rethink ownership

Focus
- Rent it: GM rethink ownership
- 07/08/2012
- Franklyn Gaye


Are we moving from an ownership society to an access society? General Motors, Creative Commons (2012) ©

Scope
In dense urban areas, people's desire to save money, time and space is manifesting on thriving peer-to-peer networks, where access to goods is replacing the need to own them.

Peer-to-peer sharing has already changed music (file-sharing), travel accommodation (Airbnb), the workplace (Loosecubes), art (TurningArt), and even parking spaces (Park At My House). Now, it’s about to redefine the automotive industry as a bold endorsement from automotive giant General Motors could see six million Americans suddenly leasing their cars for cash. The project provides a blueprint for how brands might adapt when consumers favour access to goods over ownership.

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Industry	Social networking Environmental Technology Automotive & biking
Location	North America
Keywords	Collaborative Living Life as an Enterprise Sharing Public & Private Green Mobile Living GM Impermanence Rent

Read more about 'Rent it: GM rethink ownership', as well as case studies of new products, campaigns and emerging consumer trends in the Social networking, Environmental, Technology and Automotive & biking industries.

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