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- Focus
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Educating consumers with Green Garage
- 01/08/2012
With its approachable tone of voice, Green Garage makes difficult tasks manageable
Green Garage, 2012 ©Scope
With four in five people wishing they had guidance on how to live better, people around the globe are searching for an expert, and clever brands are doing everything to become one. Nothing creates confidence in a product or service like understanding, something that can be levered to the advantage of brands and categories as a whole.
Guidance for those looking to establish leadership and trust in times of uncertainty can be found with a quick look under the hood of Green Garage. The US-based car service and repair company is helping consumers take small steps towards greening the automobile industry. They embody a new kind of friendly, pragmatic approach to consumer education that will appeal to brands and consumers alike. -
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