-
- Focus
-
Badoo's booming social discovery network
- 30/07/2012
Mobile social network Badoo charges users to enhance their standing in the community
Split the Kipper, Creative Commons, 2012 ©Scope
With the rise of social, local and mobile connectivity (SoLoMo), individuals are tapping into local networks to get what they want, where they want it. As social networks become mobile, a new opportunity is emerging for those who can bring strangers together and 'engineer' serendipity.
Lessons can be found in the booming 'social discovery' market, where apps like Highlight, Skout, Streetspark and Tagged are bringing strangers together around shared interests. Badoo, a little known mobile social network, which Facebook recently reprimanded for being ‘too viral’, has over 150 million subscribers and claims $150m in annual revenue. It's bigger than Twitter in France and Italy, making it a useful - if not unusual - example of how the shift to the local, social, mobile web is manifesting around the world. -
Focus: Latest
-
Other articles
-
Leftover profits: Rubies in the Rubble
21/05/2013
Each year, almost half of the world's food is thrown away. Putting it to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.
-
Target brings Facebook users in-store
20/05/2013
As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.
-
BT Sport: from broadband to broadcast
16/05/2013
Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
-
Dornbracht: the rise of the spa bathroom
15/05/2013
Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
-
Makr Shakr: bottom-up bar culture
14/05/2013
As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
-
SmartThings: integrating physical and digital lives
13/05/2013
SmartThings enables true human-computer interaction by ensuring that everything we own – electronic and otherwise – is part of the conversation.
-
Calorie neutral: Miele’s vision of balanced consumption
09/05/2013
Calorie neutral pop-up restaurant Steam was a vision of responsible indulgence. It met a growing demand for balance, and proved that domestic appliances need not be boring.
-
Who's watching? Posters that fight bad behaviour
08/05/2013
Authorities are attempting to prevent theft by triggering ‘reputational concerns’ in a bid to tug at our sense of decency.
-
