How is Thunderclap changing Twitter?

Focus
- How is Thunderclap changing Twitter?
- 24/07/2012
- Franklyn Gaye


Thunderclap helps individuals pool their collective media reach Gabriel Saldana 2012 ©

Scope
Few platforms capture the shift of media control to everyday people like Twitter. But with 400 million tweets sent every day, Twitter's power threatens to be overwhelmed by its popularity. Producers struggle to be heard amidst a cacophony of messages, and individuals find it difficult to sort the noise from the signal.

Thunderclap is changing that by letting groups of people share a single message at exactly the same time. Users pledge tweets to a particular cause and once enough tweets have been pledged, the system unleashes them simultaneously for maximum impact. In the trend towards collaboration and community action, the tool allows people to amplify their individual voices and extend their collective reach.

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Industry	Viral Social networking Media & entertainment Software
Location	United States
Keywords	We Are All Media Twitter Collaborative Living Community Neo-tribalism Rising Social Conscience

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