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- Focus
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Unconsumption: creative reuse and mindful ownership
- 18/07/2012
Creative reuse is one of Unconsumption's core values
Martine Camillieri, Creative commons (2012) ©Scope
The Unconsumption project is a web-based initiative which questions the nature of our relationship with consumerism. Co-founder Rob Walker coined the term in 2006 to mean 'the art and science of getting rid of things' , but it's since evolved into a philosophy for the whole consumption process. In place of today's frenzied consumer culture, Walker hopes to introduce the idea of 'mindful' consumption – not an outright rejection of consumerism, but an awareness of and respect for the entire product lifecycle. Slow shopping, if you will. Walker says it's an experiment into whether “there's a way to borrow some of the tools of brand-making to advance an idea, but without actually creating products.” In this way, it's perhaps the ultimate lifestyle brand – all lifestyle, no products. -
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