Inspirato: luxury meets thrift

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- Focus
- - Inspirato: luxury meets thrift
  - 12/07/2012
  - Bradie Tippetts
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Creative commons, eNil (2010) ©

Scope
The democratising nature of the web has made previously inaccessible brands and services open to the masses. In an increasingly digital world, how can luxury brands maintain their exclusive status?

Exclusive travel site Inspirato tackles the issue by combining a collaborative consumption model with pricy joining fees, and in doing so removes itself from the 'members-only-but-everyone's-a-member' status of designer discount sites. It's an Inside Track to a rich and famous lifestyle.

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Industry Leisure & tourism Luxury

Location Global

Keywords Collaborative consumption Inside Track Exclusive Celebrity Lifestyle Holiday

Read more about 'Inspirato: luxury meets thrift', as well as case studies of new products, campaigns and emerging consumer trends in the Leisure & tourism and Luxury industries.

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