Lily Cole tries the Impossible

Focus
- Lily Cole tries the Impossible
- 04/07/2012
- Bradie Tippetts


Lily Cole is calling for "an economy not based on money" La Chance0925, Creative commons (2012) ©

Scope
There is a new social networking site with a clear purpose – to help people to help each other. As digital social engagement allows us to retouch and alter how we portray ourselves, a desire for real-time interaction is on the rise, with people seeking out more fulfilling relationships within their own communities.

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Industry	Behaviour Social networking Social & charity
Location	United Kingdom
Keywords	Rising Social Conscience Alternative Currency Community Crowdsourcing Celebrity Experience Economy Value

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