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- Report
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Search for an Expert
- 28/06/2012
In an age of information overload, true expertise stands out from the crowd
Michael Buck, Creative commons (2012) ©Scope
The authority figure has returned to a position of influence, as a reaction to widespread consumer distrust. With misinformation and hearsay proliferating online at an alarming rate, there is a renewal of trust and respect for those who actually know what they are talking about - and people are turning to these informed experts for advice and information that they can rely on. -
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