• Focus

      • Cash Mobs: affirmative consumerism in action

      • 28/06/2012
      • Franklyn Gaye
    A local business owner expresses his gratitude to a Cash Mob
    Andrew Samtoy (2012) ©

    Scope
    With a sluggish economy and stiff competition from large chains and the internet, it’s a tough time to be a small retailer. Enter the Cash Mob – an organised group of people who gather at a specific time to spend money at a local business. Bursting with grass-roots energy and driven by a sense of shared purpose, these mobs are pioneering an exciting new way to rejuvenate local communities.

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    Industry Behaviour Ethical Retail
    Location Global
    Keywords Rising Social Conscience Civic Brands Collaborative Living Rising Social Conscience Hyperlocalisation Community

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