• Focus
      • Fifty Shades of Grey: the guilty pleasures of the Kindle

      • 27/06/2012
      • Debbi Evans
    What's in your Kindle?
    Dave Dugdale, Creative commons (2012) ©

    Scope
    Since its release in late 2011, the novel Fifty Shades of Grey has gone from a cult digital title to a record-breaking bestseller on both sides of the Atlantic. Much media attention has fallen on the demographic buying the book: older women and housewives, as well as teens and university students. Its success has been attributed in large part to the discreet nature of the Amazon Kindle, and major publishing houses are now scrambling to release their own 'Mommy porn'. We trace the rise of the genre and analyse the cultural and commercial implications.

    Read full article

    Read more about 'Fifty Shades of Grey: the guilty pleasures of the Kindle', as well as case studies of new products, campaigns and emerging consumer trends in the Behaviour, Electronic publishing and Print publishing industries.

    If you would like to see what Canvas8 can do for your business, for information about subscriptions, or to find out about our bespoke research reports, click to register.


Loading