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- Focus
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The Eatery: entering the era of 'interactive health'
- 15/06/2012
Making a meal of user data
Massive Health (2012) ©Scope
With two in three adults in the US overweight or obese, former creative lead at Firefox Aza Raskin thinks healthcare is broken. Massive Health, his new company, hopes to understand and change health behaviour by providing people with the 'tools they want to use'. One of these tools, a healthy eating app called The Eatery, has clocked up more than 7.5 million interactions in just five months and offers insight into how data can be used to motivate communities. -
Focus: Latest
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