wireWAX and the 'intelligent video movement'

Focus
- wireWAX and the 'intelligent video movement'
- 08/06/2012
- Franklyn Gaye


wireWAX lets users tag any part of a video, whether people, clothes or objects wireWAX (2012) ©

Scope
wireWAX is a motion-tracking tool that allows users to add clickable hotspots to their video creations. Its creators are riding the crest of an 'intelligent video movement' which aims to make perhaps the most engaging form of media even more so.

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Industry	Digital Media & entertainment Online retail
Location	Global
Keywords	Attention Economy Blended Reality Simple Interfaces We Are All Media Frictionless Interactive Video Tagging Augmented reality

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