Hype and hyperspace: the Prometheus transmedia campaign

Focus
- Hype and hyperspace: the Prometheus transmedia campaign
- 07/06/2012
- Bradie Tippetts


In space no one can hear you scream - but can they hear you tweet? 20th Century Fox (2012) ©

Scope
There is as much hype about the promotional activities surrounding Ridley Scott’s latest film, Prometheus, as there is around the film itself. In conjunction with the usual teaser trailer, innovative marketing efforts are being deployed to ensure maximum engagement, excitement and coverage that will get audiences into cinemas.

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Industry	Advertising & branding Social networking Film & music
Location	Global
Keywords	We Are All Media Living the Dream Blended Reality Transmedia Viral Word-of-mouth Buzz Multi-channel Attention Economy

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