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- Report
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UK landlines: time to cut the cord yet?
- 06/06/2012
UK landline penetration has dropped from 93% in 2000 to 81% in 2011
splorp, Creative commons (2012) ©Scope
Landline usage is in decline, but providers still have a significant market share, partly because fixed line deals are usually bundled with broadband services. Although younger people are turning away from landline voice services, users of all types still have fixed line connections, and are taking advantage of flat rate landline-to-mobile deals that emphasise the quality of experience landlines can provide in contrast to mobile. -
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Other articles
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No more heroes
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As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?
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10/05/2013
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.
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Premium vs luxury: how luxury is fighting back
02/05/2013
With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?
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Making social media work for retail
25/04/2013
More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?
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