Social commerce and the gift economy

Report
- Social commerce and the gift economy
- 01/06/2012
- Franklyn Gaye


Could the shadow of social commerce affect friendships? JohnCrider, Creative commons (2012) ©

Scope
With sales revenues predicted to total $14.25bn in 2013 and $30bn in 2015,(1) social commerce represents a potentially very lucrative new avenue for brands. But what are the implications when your friend tries to sell you something?

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Industry	Advertising & branding Social networking Online retail
Location	Global
Keywords	Life as an Enterprise We Are All Media Codes of Conduct Brand Me Alternative Currency Influence Social commerce Facebook Pinterest

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