UPPLEVA: IKEA moves out of its comfort zone

Home
- What we do
- Clients
- Free trial
- Contact us
- Blog
- Careers
- Publications
TABS
Leaders
Reports
- All
- Advertising & branding
- Behaviour
- Communications
- Eco
- Food & drink
- Media
- Retail
- Technology
Profiles
Quickfacts
Focus
- All
- Advertising & branding
- Behaviour
- Communications
- Eco
- Food & drink
- Media
- Retail
- Technology
Blog hunter
myCanvas8

- Focus
- - UPPLEVA: IKEA moves out of its comfort zone
  - 29/05/2012
  - Sam Shaw
Can IKEA break into consumer electronics? Watch this space
IKEA (2012) ©

Scope
IKEA is entering the consumer electronics market by integrating a home entertainment system within UPPLEVA, its latest furniture range. But how can a company primarily known for its affordable home furnishings hope to compete in the already saturated home electronics market?

Read full article

Industry Product design Interiors Television

Location Europe

Keywords Mass Customisation Frictionless Seamless Internet of Things Cocooning Furniture Electronics Disruptive IKEA Remix

Read more about 'UPPLEVA: IKEA moves out of its comfort zone', as well as case studies of new products, campaigns and emerging consumer trends in the Product design, Interiors and Television industries.

If you would like to see what Canvas8 can do for your business, for information about subscriptions, or to find out about our bespoke research reports, click to register.
- Focus: Latest
- Other articles
  - - Zero waste: Tide's gamble on the future of housework
    - 24/05/2013
    - Despite accusations of “killing” the detergent industry, by acting like a market leader, P&G's Tide Pods profitably taps into new trends and behaviours that might be the future of housework.
  - - Chris Hadfield: reinventing the role model
    - 23/05/2013
    - The boundaries of the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the ISS to let the public discover the wonders of space.
  - - YouTube goes live with Comedy Week
    - 22/05/2013
    - Combining old and new media stars with plenty of hype, can YouTube Comedy Week close the gap between internet success and its equivalent in the mainstream media?
  - - Leftover profits: Rubies in the Rubble
    - 21/05/2013
    - Each year, almost half of the world's food is thrown away. Putting it to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.
  - - Target brings Facebook users in-store
    - 20/05/2013
    - As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.
  - - BT Sport: from broadband to broadcast
    - 16/05/2013
    - Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
  - - Dornbracht: the rise of the spa bathroom
    - 15/05/2013
    - Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
  - - Makr Shakr: bottom-up bar culture
    - 14/05/2013
    - As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.

Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

By bringing together up-to-date research and data from focus group interviews and thought leadership from academics, experts and industry insiders, Canvas8 presents strategic insights about people, what they do, and why it matters.

Canvas8 Ltd ©