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- Focus
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lululemon: are you a believer?
- 21/05/2012
Consumerism or cultism? A lululemon yoga group in action
lululemon athletica (2012) ©Scope
Yoga apparel brand lululemon has achieved record sales by employing a combination of scarcity marketing, fanatical sales teams and self-help teachings to create a cult-like following. It goes beyond simply selling goods, offering instead a complete 'lifestyle package' - and has become a prime example of the Experience Economy in action. -
Focus: Latest
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Chris Hadfield: reinventing the role model
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Combining old and new media stars with plenty of hype, can YouTube Comedy Week close the gap between internet success and its equivalent in the mainstream media?
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Leftover profits: Rubies in the Rubble
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Each year, almost half of the world's food is thrown away. Putting it to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.
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Target brings Facebook users in-store
20/05/2013
As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.
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BT Sport: from broadband to broadcast
16/05/2013
Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
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Dornbracht: the rise of the spa bathroom
15/05/2013
Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
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Makr Shakr: bottom-up bar culture
14/05/2013
As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
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