• Focus

      • Paleo: dieting goes back to the Stone Age

      • 16/05/2012
      • Sam Shaw
    Berlin's Sauvage restaurant promotes the paleo diet and lifestyle
    Sauvage (2012) ©

    Scope
    Paleo is a lifestyle diet that is gaining attention in the US, UK and Europe. A break from low-fat, calorie-counting, 'free-from' diets, it emphasises the importance of understanding our species' evolutionary history by determining which foods promote optimal health, and states that modern agriculture and food processing are not conducive to the way our bodies have developed since the Paleolithic period, over 2.5 million years ago.

    When consumers aspire to go back to a time before your brand existed, how do you engage them?

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    Industry Behaviour Food & drink
    Location Global
    Keywords Natural Mindset Forever Now Informed Consumerism Civic Brands Hyperawareness of Health Diet Healthy living Processed food Organic

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