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- Report
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Culture luxe: breaking into emerging luxury markets
- 14/05/2012
Passing trade: how do Western brands get consumers through the door?
Remko Tanis, Creative commons (2012) ©Scope
With the rapid expansion of luxury brands into Asia, BRIC and other emerging markets, there is a pressing need for luxury retailers to communicate more meaningfully with diverse cultural audiences. In order to do this they can learn from the brands which have seen success in this field, as well as those which have not fared so well. -
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