• Focus
      • We Are Lucky: philanthropy with personality

      • 10/05/2012
      • Franklyn Gaye
    Mr Jacob, one of We Are Lucky's beneficiaries
    We Are Lucky (2012) ©

    Scope
    When the multimillionaire founder of We Are Lucky retired last year, he pondered how he'd spend his fortune. Instead of opting for a luxury yacht, a chateau in Normandy or a trip into space, he pledged to give away his fortune, £1,000 at a time, to the people he encounters on his daily travels. His personal story is part of a deeper social movement towards generosity, and away from greed.

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