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- Focus
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We Are Lucky: philanthropy with personality
- 10/05/2012
Mr Jacob, one of We Are Lucky's beneficiaries
We Are Lucky (2012) ©Scope
When the multimillionaire founder of We Are Lucky retired last year, he pondered how he'd spend his fortune. Instead of opting for a luxury yacht, a chateau in Normandy or a trip into space, he pledged to give away his fortune, £1,000 at a time, to the people he encounters on his daily travels. His personal story is part of a deeper social movement towards generosity, and away from greed. -
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