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- Focus
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Coca-Cola says 'Hug Me': gestural marketing gets personal
- 08/05/2012
Coca-Cola wants to share the love
Coca-Cola (2012) ©Scope
What’s in a ‘like’? As the true value of online friends, followers and ‘online influence’ come into question, companies are beginning to look at ways of encouraging consumers to respond with gestures as well as words. Gestural marketing is on the rise as brands seek new ways of showing that they understand the needs of consumers. -
Focus: Latest
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