Transparency and honesty from 'charity: water'

Focus
- Transparency and honesty from 'charity: water'
- 04/05/2012
- Sam Shaw


Donors can see through the fundraising tactics that charities use ~jjjohn~ Creative commons (2012) ©

Scope
In just five years, New York-based charity: water has raised nearly $50m, which it has used to provide over two million people with access to clean and safe drinking water. This has been achieved by using a funding model that emphasises transparency; 100% of donations go directly towards projects and donors can track, with GPS precision, exactly where their money is going.

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Industry	Behaviour Social networking Social & charity
Location	North America New York
Keywords	Transparency Rising Social Conscience Informed Consumerism Celebrity True Stories Water Facebook Twitter CSR

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