• Focus
      • CashStar: digital gift cards and mobile giving

      • 02/05/2012
      • Sam Shaw
    Digital cash cards mean you can send any amount - even just enough for a coffee
    untitledprojects, Creative commons (2012) ©

    Scope
    In societies that are cash-rich but time-poor and overloaded with choice, gift cards have emerged as a popular solution. The gift card market in the UK alone is currently worth £4bn, while in the US it is worth a huge $100bn. And with smartphone penetration rising, gift cards are becoming digital.

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