Social media, technology and sport

Report
- Social media, technology and sport
- 01/05/2012
- Franklyn Gaye


Is technology injecting new life into sport, or draining it of colour? skz!, Creative commons (2012) ©

Scope
As with many other forms of entertainment, sport is seeing an increased desire from fans not just to watch, but also to participate, interact and get involved. This has been facilitated by the rise of social media, which gives fans unprecedented access to their favourite players and teams, and provides a kind of two-way communication that was previously impossible.

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Industry	Sport Media & entertainment Technology
Location	Global
Keywords	Mobile Living Inside Track Second screen Twitter Tweet Experience Football Authenticity Attitudes Participation Interactive RFID

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