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- Focus
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Kaggle: playing the data game
- 24/04/2012
Turning the complex and overwhelming into a game
gadl, Creative commons (2012) ©Scope
The open data platform Kaggle uses advanced crowdsourcing techniques to solve complex problems by hosting data prediction competitions. Its popularity with brands and 'players' alike presents one of the most convincing arguments yet for opening up data to as wide an audience as possible. -
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Other articles
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Zero waste: Tide's gamble on the future of housework
24/05/2013
Despite accusations of “killing” the detergent industry, by acting like a market leader, P&G's Tide Pods profitably taps into new trends and behaviours that might be the future of housework.
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Chris Hadfield: reinventing the role model
23/05/2013
The boundaries of the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the ISS to let the public discover the wonders of space.
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YouTube goes live with Comedy Week
22/05/2013
Combining old and new media stars with plenty of hype, can YouTube Comedy Week close the gap between internet success and its equivalent in the mainstream media?
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Leftover profits: Rubies in the Rubble
21/05/2013
Each year, almost half of the world's food is thrown away. Putting it to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.
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Target brings Facebook users in-store
20/05/2013
As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.
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BT Sport: from broadband to broadcast
16/05/2013
Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
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Dornbracht: the rise of the spa bathroom
15/05/2013
Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
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Makr Shakr: bottom-up bar culture
14/05/2013
As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
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